Privacy Policy
Last updated: December 2025
Address: 27 Victoria Street, Edinburgh EH1 2JL
At Steelbloom, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website or use our services. We are committed to transparency and giving you control over your data.
Information We Collect
Personal Information You Provide
When you contact us through our website or request our services, we may collect:
- • Your name and contact details including email address and phone number
- • Information about your kitchen equipment needs and requirements
- • Business information if you represent a commercial establishment
- • Any other information you choose to provide in correspondence with us
Automatically Collected Information
When you visit our website, we automatically collect certain technical information:
- • IP address and browser type
- • Pages visited and time spent on our website
- • Referring website addresses
- • Device information and operating system
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our site. For detailed information about our cookie usage, please see our Cookie Policy.
Legal Basis for Processing
We process your personal data based on legitimate interests in providing our services, fulfilling contractual obligations, obtaining your consent where required, and complying with legal obligations under UK and EU data protection laws.
How We Use Your Information
Service Provision
We use your personal information to respond to your enquiries, provide equipment consultations, arrange site visits, process service requests, and deliver the kitchen equipment solutions you've requested from us.
Communication
We may contact you regarding your enquiries, service appointments, equipment maintenance reminders, or important updates about our services. We will only send marketing communications if you have provided consent.
Website Improvement
Analytics data helps us understand how visitors use our website, identify areas for improvement, optimize user experience, and ensure our website functions properly across different devices and browsers.
Data Sharing with Third Parties
We may share your information with trusted third parties in limited circumstances:
- • Service providers who assist with website hosting, analytics, or customer communications
- • Equipment manufacturers when necessary to fulfill service requests
- • Professional advisers including lawyers and accountants
- • Law enforcement or regulatory bodies when legally required
Data Retention
We retain your personal information for as long as necessary to provide our services, maintain business records, comply with legal obligations, and resolve disputes. Enquiry information is typically retained for three years, while service records may be kept longer for warranty and maintenance purposes.
How We Protect Your Information
Security Measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes secure servers, encrypted data transmission, and restricted access to personal information.
Data Encryption
Sensitive information transmitted through our website is encrypted using industry-standard security protocols. We use SSL/TLS encryption to protect data during transmission and secure storage methods for data at rest.
Access Controls
Access to personal data is restricted to authorized personnel who require it to perform their duties. All staff members receive training on data protection principles and are bound by confidentiality obligations.
Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours as required by law, along with details of the breach and steps taken to address it.
Your Privacy Rights
Right to Access
You have the right to request a copy of the personal information we hold about you. We will provide this information in a commonly used electronic format within one month of your request.
Right to Rectification
If you believe any information we hold about you is inaccurate or incomplete, you have the right to request correction or completion of that information.
Right to Erasure
Under certain circumstances, you have the right to request deletion of your personal data. We will comply unless we have a legitimate reason to retain it, such as legal obligations or legitimate business interests.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another organization where technically feasible.
Right to Object
You can object to processing of your personal data where we are relying on legitimate interests as the legal basis for processing, or for direct marketing purposes.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the details provided on our Contact page. We will respond to your request within one month and may request identification to verify your identity before processing your request.
Your Rights and Opt-Out Instructions
You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:
- • Avoid filling out contact forms, account registrations, or any data-submitting features
- • Disable cookies through your browser settings (see our Cookie Policy for more details)
- • Contact us directly to request the deletion of any previously shared personal data
We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.
Supervisory Authority
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date. We encourage you to review this policy regularly to stay informed about how we protect your information.