Advertising Disclosure
Last updated: December 2025
At Steelbloom, we believe in complete transparency about our advertising practices and business relationships. This Advertising Disclosure explains how we may earn revenue through various partnerships while maintaining our commitment to providing honest, unbiased guidance about kitchen equipment solutions.
Our Commitment to Transparency
We are committed to maintaining the trust you place in us. All recommendations we make are based on our professional experience, understanding of your requirements, and genuine assessment of equipment suitability. When financial relationships exist with manufacturers or suppliers, we disclose them clearly.
Our primary obligation is to provide guidance that serves your interests. Any compensation we receive from third parties does not compromise this commitment or influence the objectivity of our recommendations.
Affiliate Relationships and Partnerships
Equipment Supplier Relationships
We maintain relationships with various kitchen equipment manufacturers and suppliers throughout the UK and Europe. These relationships may include:
- • Preferred supplier agreements that may provide us with preferential pricing or terms
- • Volume-based incentives based on the amount of equipment we purchase or recommend
- • Commission arrangements where we receive compensation for facilitating equipment sales
- • Trade partnerships that provide us with technical support and training
Commission-Based Arrangements
In some cases, when we recommend or supply equipment from specific manufacturers, we may receive a commission or referral fee. This compensation helps support our business operations but does not influence our assessment of whether equipment suits your needs. We recommend equipment based on your requirements, not on commission rates.
Product Recommendation Policy
Our recommendations are based on factors including equipment quality, reliability, suitability for your application, service availability, warranty terms, and overall value. While we may have financial relationships with certain suppliers, we maintain relationships with multiple suppliers to ensure we can recommend genuinely suitable options regardless of commission structures.
Financial Relationship Transparency
When discussing equipment options with you, we are happy to disclose any specific financial relationships that exist with manufacturers or suppliers of equipment being considered. You are always free to purchase equipment from any source, and we can provide guidance regardless of where you choose to purchase.
Sponsored Content and Paid Promotions
Identification of Sponsored Content
If we publish sponsored content, paid promotions, or material provided by equipment manufacturers, it will be clearly labeled as such. Sponsored content may include product features, case studies provided by manufacturers, or promotional materials about specific equipment lines.
Brand Partnership Disclosures
We may participate in brand partnership programs with equipment manufacturers. These partnerships might include demonstration equipment for our showroom, training opportunities, technical support, or promotional allowances. Such partnerships are disclosed when relevant to equipment discussions.
Editorial Independence
While we may have commercial relationships with manufacturers, these do not dictate the content of our consultations or recommendations. Our professional assessments are based on equipment performance, reliability, and suitability rather than promotional considerations.
Content Authenticity
All guidance and recommendations we provide are based on our genuine professional assessment. We do not endorse equipment we wouldn't recommend to clients, regardless of any financial arrangements. Our reputation depends on providing honest, practical guidance.
Third-Party Advertising and Networks
Display Advertising Networks
Our website may display advertisements from third-party networks. These advertisements are served by external advertising platforms and are not directly controlled by Steelbloom. The presence of an advertisement on our website does not constitute an endorsement of the advertised product or service.
Behavioral Targeting Disclosure
Some advertisements may be personalized based on your browsing behavior across different websites. This behavioral targeting is managed by third-party advertising networks and is subject to their privacy policies. You can learn more about these practices and opt out through industry opt-out mechanisms.
Cookie Usage for Advertising
Advertising networks may use cookies and similar technologies to deliver relevant advertisements. For detailed information about cookie usage, including advertising cookies, please refer to our Cookie Policy. You can manage your cookie preferences through your browser settings or our cookie management tools.
Ad Personalization Practices
Advertising networks may collect information about your website visits to provide more relevant advertisements. This collection and use of data is governed by the privacy policies of these third-party networks. We do not have access to or control over the cookies used by these networks.
Your Rights and Controls
Ad Preference Management
You have the right to manage your advertising preferences. This includes opting out of personalized advertising, managing cookie settings, and controlling how your data is used for advertising purposes. Visit our Cookie Policy page to manage your preferences.
Opt-Out Procedures
You can opt out of personalized advertising through several methods:
- • Adjust your cookie preferences on our Cookie Policy page
- • Use browser settings to block third-party cookies
- • Visit industry opt-out platforms such as Your Online Choices (www.youronlinechoices.com)
- • Install browser extensions that block advertising trackers
Data Collection for Advertising
When you visit our website, advertising networks may collect information about your visit including pages viewed, time spent on site, and referring website. This information is used to deliver relevant advertisements. You can limit this data collection through your cookie preferences.
Rights Under Privacy Regulations
Under UK and EU data protection laws, you have rights regarding how your data is used for advertising purposes. These rights include the right to access information about data collection, the right to object to processing for marketing purposes, and the right to data portability. Contact us to exercise these rights.
Regulatory Compliance
UK Advertising Standards
We comply with UK advertising standards as set by the Advertising Standards Authority and the Committee of Advertising Practice. All advertising and promotional content adheres to principles of truthfulness, fairness, and social responsibility.
Our disclosures are made in accordance with UK consumer protection regulations and industry best practices. We believe that transparent communication about business relationships and financial arrangements serves both our clients and our business interests.
Questions About Our Advertising Practices
If you have questions about our advertising practices, affiliate relationships, or any financial arrangements related to equipment recommendations, please don't hesitate to ask. We believe that transparency strengthens our client relationships.
You can contact us using the information on our Contact page. We're happy to discuss any aspects of our business relationships or advertising practices that may be relevant to your equipment decisions.